target a new market

target a new market

After years of meeting with industrial and manufacturing businesses and discussing their internet marketing needs, one topic seemed to come up a lot; “I want to get into new markets and get away from automotive.”  Being in the Detroit area, most of my clients are heavily tied to the automotive industry.  With the current economic problems we’re finding that there are more companies outside of Detroit that are also tied to the automotive manufacturing industry than we ever thought.

So…How do we find new markets?

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The Definition of A Professional Web Designer

Web design is a complicated term.  If we view the definition in Wikipedia we’ll see how convoluted and confusing it can be. So how do we figure out if we’re qualified to call ourselves true professionals?  Well, the definition of a professional according to the Merriam-Webster dictionary is: “one that (more…)

Search engine marketing, pay-per-click, and the like are common terms for buying sponsored links on the search engine results pages. I’m guessing if you’re reading this post you already now that. I’m here to tell you that SEM is a waste of money, and I’ll explain when this is true. (more…)