Why do you do what you do? Do you do it because everyone else does it? Do you do it because it’s always been done that way? Neither of these reasons are good enough to continue doing it. Did you build your company website, or even your entire company the same way your competitors did just because they did it that way? Is that a good enough reason? Do you want to be just like your competitors? How does doing things the same as your competition get you ahead? (more…)
On 12.10.09, In Marketing, By Mike Stover
I have just recently got involved with SCORE here in the Detroit area. SCORE is sponsored by the U.S. Small Business Administration. I will be doing counseling for small businesses who need help or those that are thinking of starting a business. This is an amazing resource that is staffed by Detroit area business experts that volunteer their time to help. (more…)
On 12.09.09, In Marketing, Technology, By Mike Stover
The Internet now is very different than it was just 5 years ago. 5 years ago things looked bleak. The Internet was like walking into a crowd of used car salesman each trying to get a hand in your pocket. Ads with jumping frogs and dancing babies were everywhere. What happened? The people spoke…and other people listened. The Internet has become what it was designed for; a vehicle to exchange information. Now we talk to our friends on Facebook and our followers on Twitter. We write business reviews on Yelp. We write blogs and subscribe only to the ones we find useful to us. I’m not saying that ads and commercialism to the web is gone. It is however more how we like it as opposed to how the commerce companies wanted it. Thank goodness.
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