Why do you do what you do? Do you do it because everyone else does it? Do you do it because it’s always been done that way? Neither of these reasons are good enough to continue doing it. Did you build your company website, or even your entire company the same way your competitors did just because they did it that way? Is that a good enough reason? Do you want to be just like your competitors? How does doing things the same as your competition get you ahead? (more…)
On 10.30.09, In Marketing, By Mike Stover
Where's the gorilla?
There are a series of TV commercials running in the Detroit market. The commercials are for a local auto dealer. They are the typical used car commercials. A guy in a suit shouting out low payments on his used inventory. There is one other thing that makes the commercials unique. There is a person in a gorilla costume that lurks and darts behind the used cars. The commercials have become a game of “find the monkey”. (more…)
On 10.20.09, In Marketing, By Mike Stover
Reggie Jackson's Plan
Sixty Feet, Six Inches
I was reading an excerpt from the new book “Sixty Feet, Six Inches” by Baseball Hall of Fame players Bob Gibson (St. Louis Cardinals pitcher) and Reggie Jackson (…umm, Reggie Jackson). Both players were known for controlling their area of the game. Both Gibson and Reggie believed they controlled the plate. When Reggie was up he knew he could beat the pitcher. When Gibson was pitching he knew he could beat the hitter. The book talks about those two opposing perspectives. Amazon.com video: Bob Gibson and Reggie Jackson on Facing Great Pitchers.
Having A Plan
Both Reggie and Gibson talk about having a plan. (more…)
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